Program

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The Lewis Center sponsors research program initiatives that focus on contemporary issues in transportation, communities, and the environment.

CicLAvia Associated with Increased Sales to Local Businesses

LOS ANGELES, October 1, 2012 — Businesses along the June 2013 CicLAvia route experienced a 10 percent bump in sales on the day of the event, a new study from the UCLA Luskin School of Public Affairs has found. The increase was greater among those businesses that engaged with CicLAvia participants such as with a vending table or music. “Active participant” businesses saw their sales increase 57 percent according to the study, with sales revenue increases of $1,356 on average compared to $407 on average for all businesses. With the eighth iteration of L.A.’s day of car-free streets approaching on October 6, the data gives business owners, residents and CicLAvia participants tips on how to make the most of the unique interactions that happen during the event. Approximately 150,000 people on foot, bikes and skates experienced iconic Wilshire Boulevard as part of the CicLAvia event on June 23, 2013. Researchers at UCLA Luskin’s Complete Streets Initiative and the Luskin Center for Innovation surveyed a representative sample of brick-and-mortar businesses along the route, comparing sales revenue and foot traffic on CicLAvia Sunday and a Sunday earlier that month. The researchers found revenues increased by an average of $407 per business—$3,122 in sales on CicLAvia Sunday, as compared with $2,715 on a typical Sunday. When extrapolated along the entire route, this translates into a total sales revenue increase of $52,444 across the 128 establishments that were open during CicLAvia on Sundays in June. “These numbers demonstrate positive gains for local businesses, but they underestimate the event’s overall economic impact,” said J.R. DeShazo, director of the UCLA Luskin Center for Innovation and principal investigator of the study. The reasons for the undercount include: Food Trucks and Other Informal Vendors: The estimated [...]

By | 2017-05-19T15:55:58+00:00 October 1st, 2013|Complete Streets, Transportation|0 Comments

Study: Downtown L.A. Parklets Improve Community, Quality of Life

In February 2013, City of Los Angeles unveiled its first pair of parklets. Six months forward, UCLA Luskin and affiliated researchers have found the parklets bring an improved quality of life to residents and visitors along the Spring Street corridor. In an evaluation (PDF) completed as a part of the “Reclaiming the Right of Way” project, researchers at UCLA Luskin’s Complete Streets Initiative and the research collaborative Parklet Studies monitored various elements one would find in a thriving urban street setting — including pedestrian and bike traffic, use of public space, and patronage of local businesses — to gauge how the neighborhood has changed since the parklets were installed. Parklets are small public spaces created in urban areas from the conversion of parking spots, alleyways and other underutilized spaces for cars into places for people. Los Angeles joins New York, San Francisco and Vancouver, B.C., in the ranks of cities that have encouraged parklets as innovative solutions to increase access to open space and provide residents opportunities for recreation in their neighborhoods. Two of the four Los Angeles pilot parklet installations, which are located at the ends of a block of Spring Street in Downtown’s Historic Core, offer local residents a place to sit and relax in the busy city center. The northern installation includes a large, tall table; stools and swing chairs for sitting; and two stationary bicycles for active recreation. The southern unit features design elements that evoke a park and playground, two more stationary bicycles, and a foosball table. Visitors to Spring Street and the cafes adjacent to each parklet can eat their food on the tall bar-style table, moveable low tables or groupings of swing chairs. By comparing year-over-year data, the team found that a more [...]

By | 2017-05-19T15:55:58+00:00 August 26th, 2013|Complete Streets, Environment, Transportation|0 Comments