The Lewis Center sponsors research program initiatives that focus on contemporary issues in transportation, communities, and the environment.
LOS ANGELES, October 1, 2012 — Businesses along the June 2013 CicLAvia route experienced a 10 percent bump in sales on the day of the event, a new study from the UCLA Luskin School of Public Affairs has found. The increase was greater among those businesses that engaged with CicLAvia participants such as with a vending table or music. “Active participant” businesses saw their sales increase 57 percent according to the study, with sales revenue increases of $1,356 on average compared to $407 on average for all businesses. With the eighth iteration of L.A.’s day of car-free streets approaching on October 6, the data gives business owners, residents and CicLAvia participants tips on how to make the most of the unique interactions that happen during the event. Approximately 150,000 people on foot, bikes and skates experienced iconic Wilshire Boulevard as part of the CicLAvia event on June 23, 2013. Researchers at UCLA Luskin’s Complete Streets Initiative and the Luskin Center for Innovation surveyed a representative sample of brick-and-mortar businesses along the route, comparing sales revenue and foot traffic on CicLAvia Sunday and a Sunday earlier that month. The researchers found revenues increased by an average of $407 per business—$3,122 in sales on CicLAvia Sunday, as compared with $2,715 on a typical Sunday. When extrapolated along the entire route, this translates into a total sales revenue increase of $52,444 across the 128 establishments that were open during CicLAvia on Sundays in June. “These numbers demonstrate positive gains for local businesses, but they underestimate the event’s overall economic impact,” said J.R. DeShazo, director of the UCLA Luskin Center for Innovation and principal investigator of the study. The reasons for the undercount include: Food Trucks and Other Informal Vendors: The estimated [...]